WHY TULA
SKIN QUIZ
BEST SELLERS
VALUE KITS
SHOP
HEY YOU
We know a few things about you.
Here are the hard facts.
enough.
You are
smart enough.
You are
fun enough.
You are
cool enough.
You are
calm enough.
You are
beautiful enough.
You are
doing enough.
You are
deserving enough.
You are
We’ll tell you a secret about us.
Sometimes we don’t feel like we’re enough. We’ve been told we’re not—by entire industries, brands, other people & even ourselves. Let’s be real, we may all have made others feel that way at times. We’re all human.
TULA's vision has always been to inspire confidence. From day one, we've embraced skin positivity & have approached beauty from the inside out. It's a journey—we’re constantly evolving how we do this. In this chapter of our story, we’re raising the bar.
We promise to:
REIMAGINE what's important.
REIMAGINE language.
REIMAGINE social norms.
REIMAGINE imagery.
REIMAGINE skincare.
Being kind looks good on everyone.
Beautiful before, & after.
Ageless is the new anti-aging.™
Healthy, not ‘perfect.’
Now it’s your turn to make a promise.
It’s OK if you don’t follow through every day.*
I will EMBRACE my
strength.
I will EMBRACE my
uniqueness.
I will EMBRACE my
vulnerability.
I will EMBRACE my
talents.
I will EMBRACE my
body.
I will EMBRACE my
skin.
Invest in yourself & our crystal ball shows us this:
We see you holding your head a little higher. We see you trying something new.
We see you saying, ‘Look at me world—this is me! This is my skin!’ We see you being unapologetically you.
Imagine what’s possible—then create it.
The time to EMBRACE YOUR SKIN™ & UNLEASH YOUR GLOW™ isn’t later—it’s now.
TULA
you’re enough– sometimes we need reminders.
want a weekly confidence text?
we’ll text a positive affirmation to your phone each week.
@beccaashmon
YOU TOLD US
Confidence by the numbers
70%
70% say beauty ads make them feel less confident.
we checked 6K+ social posts, 600 search terms &
56 products to ensure they help you feel amazing.
only 1% say social media helps them feel confident.
We created 800 sweatshirts with printed affirmations to flood your feeds with positivity.
1%
45% say beauty ads make them feel self-conscious.
we asked 600+ ambassadors to share their #EmbraceYourSkin journeys to show you real stories.
45%
92% say their confidence is weakened by their own negative thoughts.
we launched a program to text you weekly
positive affirmations.
92%
More than 1/3 say they have a hard time focusing on "bad" skin days due to feeling self-conscious.
we read 24,000 customer reviews to learn how we can help normalize normal skin.
1/3
62% say “bad” skin days damage their confidence.
we added 80+ “Real Glow” badges to TULA.com to show you beautiful, unretouched skin.
62%
Embracing who
you are on the inside
& out will help you
achieve the best
version of your skin—
plus the confidence
to achieve so
much more.
“
Dr. Roshini Raj, TULA Founder
“
1 least common answer out of 16 options—Glow Getters could select 4
2 *versus “more confident”
3 Glow Getters could select 4 out of 12 options
4 Glow Getters could select 4 out of 12 options
flood your feed with positivity
Follow @TULA #EmbraceYourSkin
TULA’s vision has always been to inspire
confidence. From day one, we’ve embraced
skin positivity & have approached beauty from
the inside out. It's a journey—we’re constantly
evolving how we do this. In this chapter of our
story, we’re raising the bar.
enough.
*reminder: healthy, not perfect
2
1
3
4
70% say beauty ads make them feel less
confident. 2
we checked 6K+ social posts, 600 search terms
& 56 products to ensure they help you feel
amazing.
70%
1
92% say their confidence is weakened by
their own negative thoughts. 3
we launched a program to text you weekly
positive affirmations.
92%
2
62% say “bad” skin days damage their
confidence. 4
we added XX “Real Glow” badges to
TULA.com to show you beautiful, unretouched
skin.
62%
3
By submitting your phone number you authorize TULA & its service providers to send you marketing texts to the provided number using automated technology. No purchase required. Msg & data rates may apply. Text STOP to 74430 to opt-out of receiving messages. For more information please visit our Terms & Conditions & our Privacy Policy.
WHY TULA
SKIN QUIZ
BEST SELLERS
VALUE KITS
SHOP