TULA Skincare - Embrace Your Skin 2021

WHY TULA

SKIN QUIZ

BEST SELLERS

VALUE KITS

SHOP

HEY YOU

We know a few things about you. Here are the hard facts.

enough.

You are

smart enough.

You are

fun enough.

You are

cool enough.

You are

calm enough.

You are

beautiful enough.

You are

doing enough.

You are

deserving enough.

You are

We’ll tell you a secret about us.

Sometimes we don’t feel like we’re enough. We’ve been told we’re not—by entire industries, brands, other people & even ourselves. Let’s be real, we may all have made others feel that way at times. We’re all human. TULA's vision has always been to inspire confidence. From day one, we've embraced skin positivity & have approached beauty from the inside out. It's a journey—we’re constantly evolving how we do this. In this chapter of our story, we’re raising the bar.

We promise to:

REIMAGINE what's important.

REIMAGINE language.

REIMAGINE social norms.

REIMAGINE imagery.

REIMAGINE skincare.

Being kind looks good on everyone.

Beautiful before, & after.

Ageless is the new anti-aging.™

Healthy, not ‘perfect.’

Now it’s your turn to make a promise. It’s OK if you don’t follow through every day.*

I will EMBRACE my

strength.

I will EMBRACE my

uniqueness.

I will EMBRACE my

vulnerability.

I will EMBRACE my

talents.

I will EMBRACE my

body.

I will EMBRACE my

skin.

Invest in yourself & our crystal ball shows us this:

We see you holding your head a little higher. We see you trying something new. We see you saying, ‘Look at me world—this is me! This is my skin!’ We see you being unapologetically you. Imagine what’s possible—then create it. The time to EMBRACE YOUR SKIN™ & UNLEASH YOUR GLOW™ isn’t later—it’s now.

TULA

you’re enough– sometimes we need reminders.

want a weekly confidence text?

we’ll text a positive affirmation to your phone each week.

@beccaashmon

YOU TOLD US

Confidence by the numbers

89%

89% say confidence is weakened by their own negative self-talk / thoughts.

We launched a program to text you weekly positive affirmations. Sign up below!

We speak negatively about ourselves an average of 19 times per day. (this equates to more than once every hour that you are awake)

We've added guidelines to our influencer contracts and creative briefs asking partners to avoid skin-altering filters in their TULA content.

60% say “bad” skin days have a negative effect on their self-confidence.

We read 24,000+ customer reviews to learn how we can help normalize normal skin & shift the focus to “healthy,” not “perfect.”

60%

76% say beauty ads make them feel less confident, with 44% saying beauty ads make them feel insecure.

We said goodbye to skin retouching & added "Unretouched Beauty" badges across our assets to show you beautiful, unretouched skin.

76%

66% feel the beauty industry has made meaningful changes when it comes to embracing all kinds of beauty, but that there's still a lot of work to be done.

This year, we’re continuing to lead the conversation within the industry & our community, taking the discussion to TV & the pages of The New York Times to remind you that you are enough.

66%

62% say “bad” skin days damage their confidence.

we added 80+ “Real Glow” badges to TULA.com to show you beautiful, unretouched skin.

62%

Embracing who you are on the inside & out will help you achieve the best version of your skin— plus the confidence to achieve so much more.

“

Dr. Roshini Raj, TULA Founder

“

1 When asked if they are their own harshest critic 2 When asked how many times per day you speak negatively to yourself 3 Glow Getters could select 4 out of 12 options 4 Versus “more confident” 5 Glow Getters could select all applicable options out of 10 choices 6 When asked if they feel the beauty industry has made meaningful changes when it comes to embracing all kinds of beauty 7 When asked if confidence is weakened by their own negative self-talk / thoughts *brand survey of 3,800 customers conducted in August, 2021

flood your feed with positivity

Follow @TULA #EmbraceYourSkin

TULA’s vision has always been to inspire confidence. From day one, we’ve embraced skin positivity & have approached beauty from the inside out. It's a journey—we’re constantly evolving how we do this. In this chapter of our story, we’re raising the bar.

enough.

*reminder: healthy, not perfect

70% say beauty ads make them feel less confident. 2

we checked 6K+ social posts, 600 search terms & 56 products to ensure they help you feel amazing.

70%

92% say their confidence is weakened by their own negative thoughts. 3

we launched a program to text you weekly positive affirmations.

92%

62% say “bad” skin days damage their confidence. 4

we added XX “Real Glow” badges to TULA.com to show you beautiful, unretouched skin.

62%

By submitting your phone number you authorize TULA & its service providers to send you marketing texts to the provided number using automated technology. No purchase required. Msg & data rates may apply. Text STOP to 74430 to opt-out of receiving messages. For more information please visit our Terms & Conditions & our Privacy Policy.

WHY TULA

SKIN QUIZ

BEST SELLERS

VALUE KITS

SHOP

95% of customers state that they are their own harshest critic.

As we revisit the #EmbraceYourSkin initiative this year, we recognize that a huge part of feeling our best comes from how we speak to ourselves. We invite you to continue the movement to #EmbraceYourSkin & help us say goodbye to negative self-talk. What we tell ourselves matters.

95%

70% say beauty ads make them feel less confident.

we checked 6K+ social posts, 600 search terms & 56 products to ensure they help you feel amazing.

70%

Less than 1% (0.66%) said social media makes them feel more confident.

95% state that they are their own harshest critic.

95%